A new model for
Premium Tomatoes,
Engineered to scale.

American-grown. Flavor-built. Designed for growth.

Pluck’d is bringing premium greenhouse-grown tomatoes to market through a model designed for flavor, consistency, supply chain efficiency, and East Coast reach.

Built to deliver what the category has been missing.

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Pluck'd was built around a simple idea: better tomatoes require better decisions at every step. From varietals and pollination to greenhouse systems and location strategy, our model is designed to deliver on flavor while meeting the demands of modern retail.

Flavor First

Every growing and logistics decision is made to deliver exceptional flavor and consistent quality, from greenhouse conditions to harvest, transport, and arrival.

Built By Experts

Pluck'd combines expertise across agriculture, technology, and data science to create systems optimizing climate and location for better greenhouse growing.

Grown In Virginia

Our Hillsville, VA greenhouse was selected through an 18-month data-driven process, optimizing climate, logistics, and access to East Coast customers.

Pluck'd map

Closer to consumers. Faster to shelf. Better in hand.

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Our East Coast greenhouse was selected to support both consumer experience and business performance. With higher yields per acre, 365-day controlled-environment operations, and significant transportation savings versus West Coast and Mexican supply, Pluck'd is designed for a more efficient and scalable path to market.

180

miles of growing gutters

Support production at scale.

2,000+

miles closer

To East Coast consumers than Mexican-grown produce.

Within one day's drive of 60% of the U.S. population

Giving retailers faster access to fresher product.

More than 1 million food miles saved annually

Reducing transit burden across the supply chain.

Nearly a week longer shelf life

Compared to conventional alternatives.

The result is a model designed to improve freshness, reduce waste, and create a more efficient path from greenhouse to store.

Advanced growing. Measurable efficiency.

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Pluck'd applies advanced greenhouse technology and global best practices to grow tomatoes more efficiently, more consistently, and with a smaller environmental footprint. Our controlled-environment model is designed to deliver premium quality while making smarter use of key resources.

13x

less water

Than field-grown tomatoes.

21x

less farmland

Than field-grown tomatoes.

Our greenhouse systems are designed to optimize growing conditions, support consistency, and enable greater control across the production environment. This is a production model built for long-term performance, combining technical precision, environmental efficiency, and product integrity.

A better tomato, backed by a smarter model.

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Pluck'd was created to meet a clear market opportunity: premium tomatoes with stronger flavor, more reliable quality, and a smarter supply chain model behind them. With higher yields per acre, year-round controlled-environment production, and transport efficiencies versus Californian and Mexican growers, the business is structured to support strong margin performance, with additional upside from brand value and dynamic pricing opportunities.