Fresh Flavor Saviors

Grown in Virginia, Made in America

In Stores Spring 2026

Our mission is secure food supply in a sustainable low-carbon way, using existing global best practices and greenhouse technology, in a scientifically optimal location and climate, delivering superior tasting produce, closer to the demand on the East Coast.

Pluck’d delivers peak-flavor, Virginia-grown tomatoes year-round using smart climate tech and nature-led innovation. We aim to produce the most flavorful tomatoes (always USA grown), making us the pluckiest growers around.  

2,000+ miles

closer to the East Coast consumer than Mexican produce (5-7 days) – maximizing time on the shelf.

Water

We use 13x less water than field grown

Land

21x less farmland than field-grown tomatoes

Scale that matters

At over six times the size of Lane Stadium, and with 180 miles of growing gutters, we produce fresh tasting tomatoes for everyone to enjoy

Less food miles

We save over one million food miles every year– resulting in fresher product that lasts nearly a week longer on the shelf

Building for the future

We are building the most advanced tomato greenhouses in North America using established global best-in-class greenhouse design, technology and operations best practices.

Why Pluck'd?

The most advanced tomato greenhouses in North America...

Plus Icon

The team has already developed two of the most advanced greenhouses in the world, fully operational in the UK, using AI, robotics systems, smart lighting, waste heat circulation, & pollination optimization. The best of proven and tested technologies.

...in a scientifically selected perfect location and climate

Plus Icon

We have developed a proprietary software together with world-leading data scientists to find the optimal climate and location for our greenhouse, using over a billion data points. It has taken 18 months to secure the perfect location in Hillsville, VA.

...with a sustainable transport model...
Plus Icon

Our greenhouses are just 1 day's drive from 60% of the US population. Our location affords us the ability to sell produce in both Boston to Miami all within a day's drive. Cutting nearly a week from typical delivery timescales from the incumbent suppliers.

...by an industry-leading team with proven track record
Plus Icon

The team has led the development of 50+ greenfield infrastructure projects with >$1 billion in combined project value. Our Wildwood site is currently under construction. It has received all necessary regulatory approvals and enjoys strong backing from both state and local authorities.